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About The Course
Digital Marketing (4 Months)
UNIT 1:- Digital Marketing Overview
- What is marketing?
- What is Digital Marketing?
- Understanding Marketing Process
- Why Digital Marketing wins over traditional Marketing?
- Understanding Digital Marketing Process
- Increasing Visibility/Visitors/Targeted Traffic
UNIT 2:- Website Planning & Creation (Dynamic & Responsive)
- Understanding Internet and web
- Domain names & domain extensions/Hosting
- Different types of web servers/Websites
- Building website using CMS in Class
UNIT 3:- Email Marketing
- What is email marketing?
- How email works?
- Types of email marketing- Opt-in & bulk emailing
- What is opt-in email marketing?
- Setting up email marketing account
- Best platforms to do opt-in email marketing
UNIT 4:- Digital Promotion( PPC Advertising Google AdWords )
- Google Ad Words/Ad words account structure
- Creating Search Campaigns
- Understanding keywords/Creating ads
- Creating Display Campaign/Optimizing
- Remarketing
UNIT 5:- Google Analytics
- Introduction to Google Analytics-
- How Google analytics works
- What is link tagging/filters & segments
- How to view customized reports
- Monitoring traffic sources
- Taking corrective actions if required
UNIT 6:- Social Media Marketing
- What is Social Media?
- Understanding the existing Social Media paradigms & Pychology
- How social media marketing is different from others
- Forms of Internet marketing
- Facebook marketing
- LinkedIn Marketing
- Twitter Marketing
- Video Marketing
UNIT 7:- Online Display Advertising
- What is Online Advertising?
- Display Advertising/advertising
- What are Payment Modules?
- Companies that provide online advertising solution
- Creating Banner Ads Using Tools
UNIT 8:- E-commerce Marketing
- What is E-commerce?
- Payment Gateways, Merchant Accounts & Logistics for physical goods.
- Integrating Woo commerce and setting up an ecommerce store on WordPress.
UNIT 9:- Mobile Web Marketing
- Understanding Mobile Devices
- Creating mobile website through WordPress
- Use of tools to create mobile Websites
- Use of tools to create mobile app
UNIT 10:- Content Marketing
- What is Content Marketing?
- Objective of content marketing
- Content marketing 7 steps strategy building process
- Ways to monetizing authority Blog
- How to market your content?
UNIT 11:- Online Reputation Management
- What is online reputation management?
- Why online reputation management is need of our
- Understanding ORM scenario
- How to deal with criticism online
- 10 Online reputation management Commandments
- 15 ways to create positive brand image online
- Understanding tools for monitoring online reputation
- Step by step guide to overcome negative online reputation
- Best examples of online reputation management
UNIT 12:- Affiliate Marketing Techniques
- What is affiliate marketing?
- 3 A’s of affiliate marketing
- Live examples of how people are making money as an affiliate
- Getting your started as an affiliate
- Getting you approved as an affiliate from India’s top affiliate agencies
- Trainer shares his secrets of affiliate marketing
UNIT 13:- AdSense and blogging
- What is affiliate marketing?
- What is AdSense?
- How to get approved for AdSense?
- Cool trick to get AdSense approval by Google
- Using your AdSense account interface
- Placing ads on your Blog
UNIT 14:- Search Engine Optimization (SEO)
- What is SEO?
- Introduction to SERP
- What are search engines?
- How search engines work
- Major functions of a search engine
- What are keywords?
- Different types of keywords
- Google keyword planner tool
- Keywords research process
- Understanding keywords mix
- Google Operator : So that you can find anything on the web
- On page optimization
- What are primary keywords, secondary keywords and tertiary keywords?
- Keywords optimization
- Content optimization & planning
- Understanding your audience for content planning
- What is the difference between keywords stuffing & keyword placement
- Internal linking
- Meta tags creation
- Creating Webpage in HTML
- Using google webmasters tool & website verification
- Sitemap creation & submission in website & webmasters
- Sitemap creation & submission in website & webmasters
- How to write a content for article, blog and press release
- Off Page optimization
- What is Domain Authority?
- How to increase Domain Authority
- What are back links?
- Types of back links
- What is link building?
- Types of link building
- Do’s and Dont’s of link building
- Link building strategies for your business
- Easy link acquisition techniques
- Local SEO
- Google places optimization
- Classified submissions
- Using H card
- Citation
- Top tools for SEO
- Monitoring SEO process
- Preparing SEO reports
- How to create SEO Strategy for your business
- What is link juice?
- Importance of domain and page authority
- Importance of domain and page authority
- What is Google Panda Algorithm?
- What is Google Panda Algorithm?
- What is Google EMD Update?
- How to save your site from Google Panda, Penguin and EMD Update
- How to recover your site from Panda, Penguin and EMD